Don't get covered by Covid - Again

A great article that first appeared on our partner business website (www.lostbearmedia.co.uk)

I've copied it below for you, but it's true... why are you hiding over a pandemic? A great photo can make or break your Ad campaign alongside your logo and graphic.

The below photo was taken by me as part of portfolio build of commercial images, the bikes in the rain are clear and in detail and could be used to boost your profile with your customer base once lockdown's lifted.

"Unprecedented times" - We've heard this a lot over the last few weeks - and it's true - We ARE in unprecedented times.

During economic downturn it may be that buyer and shopper priorities change as they tighten purse strings and refocus where they spend money. With a reduction in spend from consumer the trend is for Businesses to follow suit by cutting costs, reducing overheads and perhaps even reduce online presence and marketing spend.

Brand awareness remains key throughout all of this, Whilst we see an economic downturn due to the current pandemic we still Hoover the house, Still Google that recipe, still Youtube that tutorial or Spotify that song.

We don't vacuum, use the search engine, watch a video website or listen to sound streaming services. These are names that have grown over time to become not just global brands but words used in every day language, Verbs in fact, to explain just how and what we do daily. These are organisations that have continued with the status quo on the early days when times got tough

This article from Havard makes some valid points, is slamming the breaks down during recession, hard times and economic slump the best solution? Or do we, as marketers, business owners, the self employed or a large million pound company need to be braver, bolder and find a way to power through this change?

With decline follows growth, Those that have assessed and planned for long term will be one step ahead of you. The marketing campaigns in hand, the pricing deals being discussed and the brand awareness drive to say to those that were loyal and shopped so keenly before "we're still here!"

Covid 19 is keeping people in doors, getting people to search for new ways to cook, entertain, play, learn and keep in touch. Tik Tok and Zoom - fast grown websites relied on target audience and smart advertising to take advantage.

What are you doing to sew the seed for when lockdown is lifted? What will you do now to make sure you're ready?

How's the brand looking?